
Skills & Areas of focus
- Product discovery & qualitative research
- Complex B2B and B2C workflows
- Interaction design & usability
- Rapid prototyping and experimentation
- Design systems collaboration & accessibility
- Cross-functional facilitation and workshops
- Data-informed decision making
Hi!
I’m Toya, a Product Designer with experience designing complex digital products across B2B and B2C environments, particularly where business rules are messy, systems are interconnected, and clarity really matters.
During the past years I’ve been designing partner-facing platforms and internal tools used to manage large-scale commercial operations in the travel industry, alongside customer-facing experiences. My work sits at the intersection of product strategy, user needs, and operational reality, translating ambiguity, constraints, and data into interfaces people can actually understand and use with confidence.
Before this, I worked across both startups and global organisations, including deep experience in travel and marketplace ecosystems. That background means I’m comfortable designing for scale, navigating legacy systems, and collaborating with product, engineering, commercial, growth and operational teams, often acting as the connective tissue between them.