This project was conducted to understand the role of photography in Pret’s marketing and branding efforts. The goal was to identify the types of photography that are most effective in engaging customers and driver of sales.
A variety of research methods were used, including surveys, interviews and competitor analysis. Working along side the Design team to also conduct a content audit of Pret’s social media and website content.
ClientPret A MangerServicesResearch, Photography Concept, DesignYear2015
