The company is developing a multi-lingual responsive platform site which would ‘break the boundaries’.
My responsibilities included market research and content approach within the relevant channels to establish content style that could:
* Work across different markets, UK, US, Hong Kong, Paris, Shanghai (and more new markets in the future)
* Can be easily applied to different channels (web, mobile, social, email)
* Has a connection with Pret brand (Organic/natural)
* Can work across the different Pret content pillars such as of Food (Ingredients), People, Locations, Suitability, Community/Charity (Pret Foundation Trust) and more.
The output
Mood board & presentation
Samples of how to approach food imagery on the future website.
