I approach work with a strong philosophy of ethics-first decision-making. This exists in many ways, with considering negative impacts of my work on users, non-users, society, the planet, and more. For me, it’s important to help the most and hurt the least.

I’m a strong believer in simplicity no matter the complexity of the product, service or project being worked on; clarity of purpose and the end goal of the user is at the forefront of my mind.

I trully believe that working within the creative industry is a great privilege. As creatives, we get to make the magic happen!